View Point: Thoughts on the Gamification of SVOD Platforms

The rise in video and audio streaming platforms will no doubt follow the same path as their predecessors — social media platforms. The winners figured out how to gamify the platform, and had exponential growth and then scaled fast. Subscribers, followers, likes, community engagement, thumbs up and thumbs down are all forms of gamification on social media platforms.

We are predicting that kids / family, music, sports and all-encompassing content providers (YouTube, for example) will be the four main platforms sought after by every household. The cost to consumers will be both a combination of monthly subscription fee and advertising within the content.