Dallas-Based Arcade Raises $4.5M Seed Round to Expand Its Incentivized Gamification Platform for Sales Teams
Arcade believes engaged sales teams provide better customer service and sell more. Its proprietary approach is based on an SaaS solution that intelligently gamifies the workplace—focusing employees around actions that “move the needle” for a business. With the new capital, the team wants to expand into inside sales teams and automotive dealerships and continue to boost its front-line sales teams in wireless retail.
The funding was led by VC firm Stage 2 Capital, with participation from Revolution’s Rise of the Rest Seed Fund, Our Innovation Fund, and ATX Venture Partners. Arcade said the capital will help it expand its footprint into inside sales teams and automotive dealerships, while continuing to develop its front-line sales teams in wireless retail.
It will also enable the team to bolster product, sales, marketing, and advanced integrations with its key strategic partners.