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Serious Play Wire

Latest news from the Serious Games industry

A newsletter for professionals who create or use game-based learning or simulations to improve training and education. We cover news and products for the whole industry, including military/govt, corporate, nonprofit, healthcare, higher ed and K12.

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The Power of Gamification in Marketing for Businesses

Today, it’s pretty tough being a marketer. Our audience, their expectations, how, where and when they want to engage with content is changing and we are struggling to adapt. The average person is exposed to up to 10,000 advertising messages in a day. Firstly, how are they supposed to take this all in, and secondly how are we supposed to stand out? Let’s face it, it’s not only difficult, it is almost impossible.

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Filed Under: Business, News






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