How Can You Use Gamification to Boost Innovation?
Gamification can help at different phases in the innovation process
by Philippe Delespesse
Companies are becoming increasingly aware of the benefits of gamification. It promotes disinhibition, reduces prejudice, encourages cross-disciplinary teamwork and co-creation, helps groups with very different profiles to speak the same language and achieves a level of engagement that drives participants to go one step further. These benefits are particularly important when it comes to ensuring success in creative thinking and innovation.