AR and VR technologies in the new business reality of Covid-19
Economies and businesses worldwide are reeling from the lockdowns imposed in most countries amid the Covid-19 pandemic.
As governments continue to restrict activities at shopping malls and centers, companies need to develop alternative strategies for survival and profitability. Retail stores of brands around the world are struggling to cover operating expenses such as rent, utilities, and salaries due to the conditions created by lockdowns or restricted shopping hours. Groceries and FMCG are among the product categories enjoying demand from customers amid the pandemic situation, whereas other industries such as jewelry and accessories, fashion and lifestyle brands, watches, eyeglasses, footwear, apparels, home decor and furnishings, and beauty and cosmetics are facing a significant challenge from drastically dropping sales.