AR, VR and gamification is becoming more effective in brand story telling
Experiential marketing has come a long way from traders in roadside markets, says Yaw Dwomoh, CEO of Idea Hive. Dwomoh says that by using virtual reality (VR), augmented reality (AR) and gamification, we are able to create multi-sensory experiences that evoke powerful emotions that make us essentially human.
Our first experiences define us: Our first kiss, our first day at school, the first broken arm, our baby’s first smile and that first broken heart. Whether bitter or sweet, first experiences are what make us who we are and set the example against which we measure all our life experiences.