Ambition Gamifies Sales With a $15.5M Raise

Ambition, a gamified sales management platform based in Chattanooga, Tennessee, today announced that it closed a $15.5 million series B funding round led by investment firm Primus Capital. According to the company, the infusion — which brings Ambition’s total raised to over $20 million — will support the startup’s ongoing growth initiatives.

Ambition’s sales, coaching, and gamification platform syncs with existing customer relationship management and tech stacks to deliver insights. It provides structured one-on-one and team coaching programs that integrate with performance metrics for a summary of every rep.

There’s evidence to suggest that gamification works. In a TalentLMS survey, 89% of people said that when their work was gamified, they were more productive at work. Another study found that games in the workplace can increase an employee’s ability to learn new skills by up to 40%.